BRAND IDENTITY
Creating a brand identity begins with understanding the brand’s mission, values, audience, and personality. We research competitors, gathers inspiration, and defines a visual direction through mood boards and style exploration.
From there, we develop core elements such as the logos, color palette, and typography. These elements are refined and tested across different applications to ensure consistency and versatility. Finally, everything is organized into a brand guide that outlines how the identity should be used.
The result is a cohesive, recognizable visual system that clearly communicates the brand’s character.
Homegrow Pastor
This branding guide was created for Pastor Johnny Moore. He provides leadership consultations, resources, speeches, and pastoral coaching. He specializes in growing churches in small, rural communities. This guide combines agricultural aspects and a warm color palette to reflect Homegrown Pastor’s mission.
Client
Pastor Johnny Moore
Year
2024
SOCO Smokehouse
This branding guide was created for Southern Comfort Smokehouse in Whigham, Georgia. This restaurant serves quality BBQ and provides catering for events. We tailored the branding to encompass SOCO’s warm, bold, flavorful, authentic, and community-oriented feel. The brand reflects the craft of slow-smoked barbecue, the comfort of southern hospitality, and the energy of a lively dining experience.
Client
SOCO Smokehouse
Year
2023
Maid to Perfection
Maid to Perfection is a home cleaning service. This branding guide features a fresh, bright color palette, simple and modern typography, and a logo that conveys clarity and reliability. The brand’s tone of voice is friendly, dependable, and solution-oriented, emphasizing consistency, attention to detail, and customer care. Altogether, the identity communicates that the company makes spaces feel refreshed, safe, and effortlessly clean.
Client
Maid to Perfection
Year
2023
